Study on the advantage, value and path of the integration of sports events and tourism in Yangtze River Delta region

Abstract

^{With the improvement of economic development and income level, and the continuous improvement of people's material living standards, people's attention has gradually changed from meeting the basic needs of life to pursuing a higher quality of life. In this context, the integration of sports events and tourism industry can not only meet the growing needs of the people for a better life, but also contribute to the further improvement of the economic level of the Yangtze River Delta region. By using the method of literature, expert interview and field research, this paper discusses the value, advantages and path of sports events and sports integrated development in the Yangtze River Delta region, aiming to provide theoretical guidance for the integrated development of sports events and tourism in this region, and provide strong support for the integrated development of China's sports industry and tourism industry. Through field research and expert interviews, it is known that the Yangtze River Delta region has profound historical and cultural deposits, superior geographical location and rich ecological resources, which provides carriers and development opportunities for the integration of physical and tourist activities. The value of development and integration is reflected in the value of industry, brand and cultural tourism. Based on this, it is suggested to improve the organization and coordination mechanism of the event and strengthen the industrial integration and linkage development. Integrate the advantages of tourism product development to enhance the tourism impact of brand events; Integrate all kinds of local cultural resources, and strive to activate the source of development. In order to promote the effective integration of sports events and tourism industry in the Yangtze River Delta region, it provides a solid foundation and strong support for the coordinated development of China's sports and tourism industry.}